At the latest since “Fridays for Future”, the flood of plastic packaging, resource consumption or global warming have been buzzwords labelling the impact of our modern lifestyle on the world. The starch industry offers some solutions to the pressing questions of our time. In January 2020, at a press conference held during the International Green Week in Berlin, Dr Peter Haarbeck, Managing Director of the German Grain, Mill and Starch Industry Association, VGMS e.V. and Gustav Deiters, spokesman for the VGMS executive committee and managing director of Crespel & Deiters GmbH & Co. KG, drew attention to the key significance of regional starch raw materials for trend-setting solutions.